Red Dot: Agency of the Year

Since 2008, the honorary title “Red Dot: Agency of the Year” has been awarded annually as part of the Red Dot Award: Brands & Communication Design.

The title “Red Dot: Agency of the Year” stands for the highest design quality and at the same time symbolises recognition for strategic skill and visionary thinking. The award-winning agencies have set lasting standards in brand and communication design in the Red Dot Award: Brands & Communication Design.

A special feature of this honour is its exclusivity, as there is no open competition for this title. It is awarded to an agency that stands out in the competition with its performance.

Accenture Song is Red Dot: Agency of the Year 2025

Nick Law

WWF Germany, GhostNetZero

Noli by L’Oréal

ALDI Nord x Alexander Marcus – Patata

Lufthansa Pride Campaign 2023

The highlight is the presentation of the “Stylus” challenge cup. It is presented each year on the stage of the Konzerthaus Berlin by the previous year’s winner to the new title holder. The trophy was designed and produced by Simon Peter Eiber on behalf of the Niessing brothers from Vreden. Each year, the Niessing jewellery manufactory engraves the name of the new Red Dot: Agency of the Year on the trophy. It is thus an enduring symbol of excellence in communication design.

Stylus

The awarded agencies of the past years illustrate the diversity and innovative power of the industry and prove that design has aesthetic as well as cultural and strategic relevance. With the title “Red Dot: Agency of the Year”, Red Dot emphasises the central importance of communication design in our globally networked visual culture.

Hall of Fame

Accenture Song

Red Dot: Agency of the Year 2025

PepsiCo

Red Dot: Agency of the Year 2024

CLEVER°FRANKE

Red Dot: Agency of the Year 2023

MetaDesign

Red Dot: Agency of the Year 2022

denkwerk

Red Dot: Agency of the Year 2021

Interbrand

Red Dot: Agency of Year 2020

KW43 Branddesign by Grey Germany

Red Dot: Agency of the Year 2019

Banda Agency

Red Dot: Agency of the Year 2018

thjnk

Red Dot: Agency of the Year 2017

Serviceplan

Red Dot: Agency of the Year 2016

Leo Burnett Deutschland

Red Dot: Agency of the Year 2015

Scholz & Friends

Red Dot: Agency of the Year 2014

Mutabor

Red Dot: Agency of the Year 2013

601 bisang

Red Dot: Agency of the Year 2012

beetroot

Red Dot: Agency of the Year 2011

BBDO

Red Dot: Agency of the Year 2010

KMS Team

Red Dot: Agency of the Year 2009